brand equity

The Management of Brand Equity under Internet Media Environment

网络媒体环境下的品牌资产建立研究

The Research on the Chinese Fast Food Brand Equity Model Construction Based on Customer

基于消费者的中式快餐品牌资产模型构建研究

Modeling the Utility-based Brand Equity and Application

基于消费者效用的品牌权益模型及应用

Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.

基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。

The outcomes revealed that there is positive relationship between endorser's credibility and brand equity's dimensions.

结论显示代言人的背景和品牌公平的面向有正面的关

However, brand equity is not always positive in value.

然而，品牌资产不是总能价值为正。

Review of the Brand Equity: Definition and Measurement Model

品牌资产的界定及其评估模型评介

Product signals always dilute the brand equity via brand extension, marketing agencies and competitors'action.

产品信号可以通过品牌延伸 、 营销中介、竞争者等途径产生品牌资产稀释作用.

In other cases, the extensions are unsuccessful and can dilute the original brand equity.

另外的情形, 品牌延伸不成功并会冲淡原有的品牌资产.

A Empirical Study of Service Brand Equity Based on Brand Value Chain

基于品牌价值链的服务品牌资产实证研究

Brand equity is a forward theory in brand research.

品牌权益是关于品牌研究的前沿理论。

A Research of Brand Equity Value Assessment Method Based on Real Options

基于实物期权的品牌价值评估方法研究

Research on Brand Equity's Measuring Model of High-Tech Enterprise

高科技企业品牌资产价值测量模型研究

The Establishment and Applied Research of Brand Equity Assessment Model

品牌资产评估模型的构建与应用研究

The result suggests that mixed-joint bundle will affect the dimensions of brand equity and the overall brand equity positively.

研究结果发现，联合式混合捆绑对品牌权益维度&感知质量、品牌知晓和品牌忠诚以及品牌权益均有正向影响。

Study of the Relationship Between Brand Equity and Management Performance of Customer

品牌资产如何驱动顾客关系管理绩效&基于分解法视角的实证研究

Source attractiveness and source relevance are two most important dimension influencing brand equity.

来源的吸引性及相关性是影响品牌公平性的两个最重要的话面向.

How to build brand equity successfully to raise brand value?

如何成功累积品牌资产，提升品牌价值？

The Research of Relationship between Customer Perceived Value and Brand Equity

顾客感知价值与品牌资产关系研究

The brand awareness is an important part of the corporate brand equity. More and more scholars and entrepreneurs have realized that the brand awareness is an important role of shaping the brand.

品牌认知是企业品牌资产的一个重要组成部分，越来越多的学者和企业家认识到了品牌认知对塑造品牌的重要作用。

It also establishes a preliminary theory for brand power and offers a new perspective for brand research and management besides brand equity.

最后，以海尔冰箱和西湖啤酒为例，揭示出了品牌力的马太效应，同时也初步构建了品牌力理论，为品牌研究与管理在资产角度外提供了另外一个比较系统的视角。

Small and Medium Enterprises; Brand; Independent Innovation; Brand Equity ; Brand Extension; Equity Management.

中小企业; 品牌; 自主创新; 品牌资产; 资产管理.

Some brands acquire a bad reputation that results in negative brand equity.

一些品牌名声很差,就导致负品牌资产.

China Group Companies in the Brand Equity of the Risk Management System Control Research

中央企业品牌资产风险管理体系研究

The marketing mix should focus on building and protecting brand equity.

市场营销组合应关注建设和保护品牌资产.

According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.

第四部分根据提炼出的四个因素来建立和完善品牌资产价值增长机制，使企业实现品牌资产增值的效果。

A Brand Equity Driving Model Based on Brand Personality and Brand Identification

基于品牌个性及品牌认同的品牌资产驱动模型研究

Empirical Test of Brand Equity Based on Customer Value

顾客价值导向的品牌权益模型及实证分析

Brand equity have the significantly mediated effect to the relation between organization trust and repurchase intention.

品牌权益对组织信任与再购意愿的关系具有显著的中介效果.

The Research on Measurement and Information Disclosure of Fair Value of Brand Equity

品牌资产的公允价值计量及其信息揭示研究